My client Medrep Express was frustrated at not showing up in Google (even though he did before, he seems to have dropped out), and asked me why some of his competitors who have such terrible looking sites and higher prices, always show up in the top 10.

Since I’m not a search optimization specialist, I asked someone who is (Rich, of course) for advice. He recently updated his parents’ business site, GRS signs, and moved it from no placement in Google, to number 1 placement, out of 20,000 similar sites, within a very short time.

Rich told me the simplest things to do, which I didn’t know before. Like putting all your keywords within the site in bold, italic, and to link them internally. Using h1 and h2 on your keywords, and adding rel=tag to the internal links which are keywords.

I’ve now done this on the front page of MedRep Express, and I’ll continue doing this on the other pages. If you’ll notice, we have the word SUTURES quite a lot on that front page, since that’s the real money-making product for them.

Rich tells me that if I follow his simple rules, I should see it on Google within a week. I’ll let you know.